SBT Research runs persona marketing programs specifically tuned for HRTech vendors — combining first-party intent from our 10 owned B2B media brands, technographic overlays on the HRTech technology stack, and human-validated lead delivery. Every campaign is scoped to your ICP, orchestrated across email, content and outbound, and every lead is reviewed by our research desk before it lands in your CRM. Run persona marketing campaigns.
Ready to see how persona marketing works for a HRTech pipeline? Book a 30-minute strategy call — we'll walk through a live audience sizing and delivery plan for your ICP.
HRTech buyers cluster around specific technographic footprints and buying triggers (funding rounds, product launches, M&A activity). SBT builds HRTech-specific ICPs using BuiltWith / HG Insights technographic signals, layers first-party intent from our owned HRTechWire media property, and validates every contact against your ideal HRTech buyer profile before delivery.
Discovery + ICP alignment: 3–5 business days. First persona marketing leads flow into your CRM within 10 business days of program kickoff. Steady-state weekly cadence after week 3.
Managed quarterly retainer sized to your monthly lead target. Volume-based tiers with monthly review. Send a note on our contact page for an actual quote against your ICP.
Let our research team show you exactly how SBT's AI-orchestrated demand engine will turn signals into your next quarter's revenue.
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