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Content Syndication & Personalisation

Put your whitepapers, guides and case studies in front of an in-market audience across our 4,000+ endemic B2B publisher network. AI dynamically personalises copy, cover art and CTA per persona and buying stage — so a CIO downloading a security guide sees a different landing page than a demand-gen manager reading the same asset. Every download is opted-in and available for LinkedIn plus programmatic retargeting later. Delivered on a fixed CPL with quality guarantees; replacement on any lead that fails your ICP or BANT filters.

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Who it's for

Companies with an existing content library (whitepaper, eBook, guide) needing to reach ICP audiences at scale.

Key benefits

  • Distribution across 4,000+ endemic B2B publishers
  • AI-personalised copy + CTA per persona per stage
  • Verified engagement + lead pass-through in real time

Common questions

What content works best?

Original research > analyst reports > case studies > vendor whitepapers. We can help ghost-write if you don't have assets.

How do you personalise?

Dynamic landing pages that swap copy, cover image and CTA based on referrer + persona detected. Buyer stage detected from prior engagement.

Can I retarget the audience later?

Yes — every downloader is opted-in and available for LinkedIn + programmatic retargeting via your platform of choice.

Client snapshot

A DevOps platform generated 1,847 opted-in downloads of their SRE benchmark report in Q3 2025.

Ready to accelerate your sales pipeline?

Let our research team show you exactly how SBT's AI-orchestrated demand engine will turn signals into your next quarter's revenue.

Book a Strategy Call →