Who it's for
Enterprise marketers running 5+ channels who currently receive 5 different agency reports every month.
Key benefits
- One plan, one attribution model across display + video + CTV + native + LinkedIn + email + podcast
- Cross-channel frequency capping (no wasted impressions)
- Weekly investment reallocation based on pipeline signal
Common questions
Do you replace or consolidate our current agencies?
Both options — happy to consolidate under one team, or coordinate a multi-agency portfolio with SBT as the strategy + attribution layer.
Do you support podcast + CTV?
Yes — endemic B2B podcast placements + CTV via DV360 + TTD. Both channels are growing fast for B2B.
How is attribution modeled?
Multi-touch weighted (Position-Based or Data-Driven based on volume). Full transparency on model + weights.
Client snapshot
A cyber-insurance company unified 6 media agencies into one integrated program — saved 27% on total spend.