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Growth Marketing

Full-stack growth motions for SaaS and product-led companies — activation funnels, expansion nurture, referral loops, pricing-page A/B, freemium-to-paid conversion. Every experiment is scoped with a target lift, an instrumentation plan and a stop rule so learnings compound rather than disappear. Ideal for post-PMF companies wanting to move from anecdote-driven growth ("this worked once") to systematic experimentation. Includes weekly experiment review and a running win/loss log so the team learns even from failures.

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