Who it's for
Category-two or category-three vendors whose growth depends on capturing accounts from an entrenched incumbent.
Key benefits
- Displacement plays against named competitor stacks
- Technographic detection accurate to 90%+
- Buying-committee enrichment on every targeted account
Common questions
How do you detect competitor install base?
Weekly-refreshed technographic + primary observation (job posts, code signals, community mentions). Coverage of 2,000+ B2B tech categories.
Do you handle the outbound sequences?
Yes — end-to-end. Or bring your own SDR team; we deliver enriched, prioritised lists.
What's the typical win rate?
Displacement plays historically convert 3-8% of contacted accounts within 12 months — depends heavily on switching cost + your differentiator.
Client snapshot
A customer data platform displaced 47 competitor accounts in 6 months via install-base + intent overlay.