The 2026 Media Kit

SBT Research B2B Media Kit 2026.

A snapshot of how brands partner with SBT Research — advertising opportunities, engagement metrics, audience insights, content channels and partnership benefits across our owned & operated network.

SBT RESEARCH Precision demand-gen · Prepared 2026
Executive Summary

Enterprise-grade B2B demand-gen, delivered as a media network.

SBT Research operates 10 owned MarTech / FinTech / HealthTech / DevOps publications reaching 4.2 million subscribed professionals every month. Advertisers plug into a single contract to run intent-scored MQLs, ABM plays, content syndication, webinar co-hosting and full-funnel programmatic across the entire network — with named-account transparency and 100% opt-in first-party data.

4.2M+ monthly reach10 owned B2B publications, 40M ad-impressions/mo across the network.
Named-account MQLsEvery lead SLA-guaranteed against the client's ICP, 100% opted-in.
Full-funnel formatsWhitepapers, webinars, syndication, ABM display, intent data, newsletters.
90-day pilotsFixed-fee scorecard programmes: measurable pipeline before you commit.
Table of Contents

Inside this Media Kit

  1. Who We Are & Company VisionPositioning & frameworks
  2. Network Reach & Audience SnapshotTraffic, subscribers, engagement
  3. Owned & Operated Publications10 titles across MarTech, FinTech, HealthTech
  4. Audience DemographicsIndustry · Role · Region · Seniority
  5. B2B Services & ProgrammesMQL, ABM, syndication, webinars
  6. AI-Driven Buyer IntelligenceIntent, agents, activation
  7. Client Outcomes & Case Studies150-300% lifts, named references
  8. Global Delivery & ComplianceRegions, GDPR, opt-in policy
  9. Contact & Next StepsRate card, pilot programmes
Media Kit · 2026

SBT Research B2B Media Kit 2026.

A snapshot of how brands partner with SBT Research — advertising opportunities, engagement metrics, audience insights, content channels and partnership benefits across our owned and operated network.

● B2B Media Overview

Five pillars that power every engagement.

Every SBT Research engagement is architected around five interlocking pillars — engineered on an AI + data-first stack we call Forwardism.

SBT Research · Forwardism Framework
AIABMIntentContentAudienceMarTech
Forwardism with SBT Research: AI + Data-First Approach
AIABMINTENTCONTENTAUDIENCEMARTECH
● Components of Forwardism

Six interlocking capabilities.

Martech

Leveraging marketing technology to optimize campaigns

AI

The use of artificial intelligence to enhance decision-making and automation

ABM

Account-based marketing strategies targeting specific high-value clients

Intent

Understanding and predicting customer intentions and behaviors

Content

Creating and distributing valuable content to engage audiences

Audience

Identifying and engaging with the right audience segments

● About Company

Our Vision

To be the partner of choice for all organizations in delivering knowledge and data-driven services across the globe. Our team of researchers is always intrigued by the "5Ws and 1H" round the clock — helping clients bring operational efficiencies, deliver actionable insights to their customers, and predict future markets. We simplify the entire process of Market Research with our people, technologies and robust protocols.

Company Vision

Data-Driven Insights

Provides actionable insights to enhance decision-making.

Operational Efficiencies

Aims to streamline processes for better productivity.

Predictive Analytics

Utilizes technology to forecast market trends.

Knowledge Services

Focuses on delivering comprehensive research and data analysis.

Simplified Processes

Streamlines market research through technology and protocols.

Who We Are

SBT Research B2B is a global Integrated Marketing and Sales-acceleration company that specializes in helping companies build sales pipeline with qualified opportunities and reduce sales-cycle time for portfolios of products/services. We also help create market visibility, build awareness and establish business relationships in new markets.

● B2B Services

Full service catalog

Everything SBT Research offers, grouped exactly as it appears in the top-nav Services menu. Three AI-powered pillars — deep-linked to the matching section on the Services page.

AI Powered Solutions

19 services
  • Account-Based Marketing (ABM)
  • AI Portfolio Marketing
  • Demand Generation
  • Lead Generation
  • Content Syndication & Personalisation
  • Install Base Campaigns
  • Intent-Layered, Data-First Approach
  • Pay-Per-Click (PPC)
  • Digital Marketing
  • Event & Webinar Campaigns
  • Product-Led Growth (PLG) Campaigns
  • Partner & Co-Marketing Campaigns
  • Appointment Scheduling
  • B2B Media Planning & Activation
  • Omnichannel Media Investment
  • Lead Nurturing
  • Buying Group Activation
  • Content & Thought Leadership
  • Creative Campaign & User Journey

AI Powered Product

4 products
  • B2B Data Solution (BDS)
  • MARTECH
  • Exclusion
  • Integration & Collaboration — MAP, CRM

Data

5 signals
  • Contact Level Intent
  • Account Level Intent
  • Influencer Level Intent
  • Buying Group Intent
  • Technographic Intent

What We Solve

10 challenges
  • Account Based Marketing (ABM) Challenges
  • Account Based Experience (ABX)
  • Growth Marketing
  • Influencer Marketing
  • Product Marketing or Placement
  • C-Suite Marketing
  • Segment Marketing
  • Supply Chain Marketing
  • Industry Marketing
  • Public Sector Marketing
● Audience Profile

IT Whitepaper's Reach

755M+
B2B Global
Database
75%
of IT decision-makers rely on white papers to keep up-to-date with new technologies and enhance knowledge needed in their role.
8
Average number of assets downloaded during the purchase process.
98%
IT decision-makers use a personal email address to register for content.

Job Function

54% 21% 14% 11%
  • IT Management54%
  • Business Management21%
  • IT Staff14%
  • Other11%

Company Size

51% 28% 21%
  • Large (1000+)51%
  • Medium28%
  • Small (1–99)21%
● Audience Calculator

Estimate your target audience size in seconds.

Pick any combination of country, job title, function, industry, revenue, and headcount — each filter supports multiple selections. We'll return an estimated LinkedIn audience reachable by SBT Research's owned + activated media. Counts refresh every 24 hours.

Tip: select multiple values inside any filter to combine audiences (OR).
Note — Beta: counts are directional estimates derived from Bing's public `site:linkedin.com/in` index. They are useful for sizing, not personal data. We are wiring SBT Research to the official LinkedIn Marketing API for exact, real-time audience counts — this widget will upgrade automatically once approved. SBT Research activation uses opted-in first-party data from our owned-media network.
● SBT Research · Owned Audience

B2B Audience Counts Worldwide

Every figure below is first-party, opted-in data from SBT Research's owned-media network — normalised against the taxonomies we publish in our Media Kit. Refreshed monthly.

192.6M+
Total contactable B2B decision-makers
APAC
45.9M+
CANADA
5.87M+
EMEA
45.9M+
LATAM
18.8M+
Others
8.08M+
US
68.1M+
Job Function APACCANADAEMEALATAMOthersUS Total
IT 3.16M404K3.38M1.06M545K4.67M 13.2M
Finance 1.42M326K1.90M649K321K3.25M 7.87M
HR 1.53M192K1.33M371K231K1.92M 5.57M
Sales & Marketing 4.90M659K5.48M1.78M916K7.92M 21.7M
Operations 4.66M957K6.15M2.52M9.2K11M 25.3M
Customer Service 4.45M761K5.57M1.70M972K8.51M 22M
Executives & Board 1.23M327K2.06M1.41M358K3.17M 8.55M
Planning 4.66M957K6.15M2.52M9.2K11M 25.3M
Manufacturing 1.15M223K1.89M403K13K2.30M 5.98M
Research & Development 4.45M761K5.57M1.70M972K8.51M 22M
Risk / Exposure Management 1.42M326K1.90M649K321K3.25M 7.87M
Social / Community Services 642K310K1.40M368K255K2.84M 5.81M
Retail 3.68M518K4.23M1.41M701K6.45M 17M
Senior Management 1.23M327K2.06M1.41M358K3.17M 8.55M
Training & Academic 3.17M543K3.94M1.79M719K6.75M 16.9M
Purchasing & Procurement 304K44K363K146K80K394K 1.33M
Hospitality 2.32M525K3.14M915K493K5.17M 12.6M
Academic 2.32M473K2.88M1.50M573K5.57M 13.3M
C-Level 654K186K919K287K221K2.09M 4.35M
External Relations 519K99K671K390K105K1.16M 2.94M
Other 14.2M1.89M13M4.14M2.36M20.2M 55.8M
C-Level
3.70M+
APAC —
CANADA 186K
EMEA 919K
LATAM 287K
Others 222K
US 2.09M
VP / AVP
5.72M+
APAC 1.29M
CANADA 179K
EMEA 1.04M
LATAM 268K
Others 201K
US 2.74M
Director
12.9M+
APAC 2.27M
CANADA 381K
EMEA 3.72M
LATAM 758K
Others 680K
US 5.05M
Manager
19.7M+
APAC 4.62M
CANADA 559K
EMEA 4.77M
LATAM 1.81M
Others 828K
US 7.07M
Staff
151.2M+
APAC 35M
CANADA 4.74M
EMEA 35.9M
LATAM 14.9M
Others 6M
US 54.6M
Grand total across seniority levels: 193.8M+

APAC

45.9M+
  • Agriculture 89K
  • Mining 384K
  • Business Services 746K
  • Computers & Electronics 3.01M
  • Consumer Services 318K
  • Energy 1.01M
  • Financial Services 2.69M
  • Healthcare 1.60M
  • Utilities 194K
  • Manufacturing 447K
  • Media & Entertainment 1.81M
  • Real Estate & Construction 1.61M
  • Retail 1.64M
  • Software & Internet 6.74M
  • Telecommunications 1.13M
  • Transportation 631K
  • Travel 804K
  • Recreation & Leisure 119K
  • Wholesale & Distribution 85K
  • Government 844K
  • Education 1.59M
  • High Tech 583K
  • Non-Profit 804K
  • Other 9.75M

CANADA

5.87M+
  • Agriculture 14K
  • Mining 69K
  • Business Services 15K
  • Computers & Electronics 115K
  • Consumer Services 40K
  • Energy 3.53M
  • Financial Services 15.5M
  • Healthcare 14.7M
  • Utilities 1.08M
  • Manufacturing 4.96M
  • Media & Entertainment 2.55M
  • Real Estate & Construction 8.78M
  • Retail 9.02M
  • Software & Internet 19.7M
  • Telecommunications 3.99M
  • Transportation 1.55M
  • Travel 4.26M
  • Recreation & Leisure 839K
  • Wholesale & Distribution 741K
  • Government 6.57M
  • Education 11.4M
  • High Tech 2.11M
  • Non-Profit 4.26M
  • Other 1.15M

EMEA

45.9M+
  • Agriculture 147K
  • Mining 249K
  • Business Services 127K
  • Computers & Electronics 886K
  • Consumer Services 155K
  • Energy 728K
  • Financial Services 4.13M
  • Healthcare 2.20M
  • Utilities 315K
  • Manufacturing 550K
  • Media & Entertainment 796K
  • Real Estate & Construction 1.68M
  • Retail 1.91M
  • Software & Internet 4.14M
  • Telecommunications 976K
  • Transportation 902K
  • Travel 1.11M
  • Recreation & Leisure 270K
  • Wholesale & Distribution 238K
  • Government 1.49M
  • Education 1.73M
  • High Tech 605K
  • Non-Profit 1.17M
  • Other 19.4M

LATAM

18.8M+
  • Agriculture 164K
  • Mining 268K
  • Business Services 419K
  • Computers & Electronics 168K
  • Consumer Services 151K
  • Energy 425K
  • Financial Services 1.32M
  • Healthcare 717K
  • Utilities 203K
  • Manufacturing 158K
  • Media & Entertainment 317K
  • Real Estate & Construction 671K
  • Retail 978K
  • Software & Internet 1.27M
  • Telecommunications 555K
  • Transportation 434K
  • Travel 205K
  • Recreation & Leisure 155K
  • Wholesale & Distribution 115K
  • Government 688K
  • Education 1.16M
  • High Tech 349K
  • Non-Profit 448K
  • Other 7.42M

Others

8.08M+
  • Agriculture 21K
  • Mining 50K
  • Business Services 187K
  • Computers & Electronics 255K
  • Consumer Services 25K
  • Energy 262K
  • Financial Services 550K
  • Healthcare 411K
  • Utilities 37K
  • Manufacturing 156K
  • Media & Entertainment 154K
  • Real Estate & Construction 409K
  • Retail 330K
  • Software & Internet 780K
  • Telecommunications 234K
  • Transportation 81K
  • Travel 202K
  • Recreation & Leisure 91K
  • Wholesale & Distribution 40K
  • Government 432K
  • Education 338K
  • High Tech 184K
  • Non-Profit 266K
  • Other 2.59M

US

68.1M+
  • Agriculture 137K
  • Mining 182K
  • Business Services 163K
  • Computers & Electronics 3.04M
  • Consumer Services 555K
  • Energy 821K
  • Financial Services 1.07M
  • Healthcare 4.73M
  • Utilities 446K
  • Manufacturing 493K
  • Media & Entertainment 960K
  • Real Estate & Construction 3.58M
  • Retail 4.12M
  • Software & Internet 2.18M
  • Telecommunications 957K
  • Transportation 1.49M
  • Travel 182K
  • Recreation & Leisure 92K
  • Wholesale & Distribution 1.73M
  • Government 3.56M
  • Education 4.92M
  • High Tech 1.95M
  • Non-Profit 1.07M
  • Other 29.6M
US
United States
68.1M+
APAC
India
16.5M+
EMEA
UK
10.7M+
LATAM
Brazil
8.30M+
CANADA
Canada
5.87M+
EMEA
Benelux
5.35M+
EMEA
France
6M+
APAC
China
5.07M+
EMEA
Nordics
3.92M+
EMEA
Netherlands
3.83M+
APAC
Australia
3.69M+
EMEA
Italy
3.35M+
EMEA
Spain
3M+
EMEA
Germany
2.77M+
LATAM
Mexico
2.47M+
APAC
Indonesia
1.97M+
EMEA
South Africa
1.77M+
APAC
Turkey
1.60M+
EMEA
DACH
1.28M+
APAC
Philippines
1.28M+
LATAM
Argentina
1.26M+
APAC
UAE
1.24M+
EMEA
Belgium
1.18M+
LATAM
Colombia
1.09M+
LATAM
Chile
1.03M+
EMEA
Poland
1M+
APAC
Pakistan
980K+
APAC
Malaysia
907K+
APAC
Singapore
859K+
APAC
Saudi Arabia
829K+
Top 30 markets shown — SBT Research covers 150+ countries across APAC, EMEA, LATAM, US & Canada.
Small (0–100)66.3M+ Mid (101–1000)30M+ Enterprise (1001+)104.4M+
RegionSmall (0–100)Mid-market (101–1000)Enterprise (1001+)Region total
APAC 13.8M 6.64M 24.9M 45.3M
CANADA 1.92M 831K 3.05M 5.80M
EMEA 21.3M 9.25M 30.2M 60.7M
LATAM 5.03M 2.54M 8.64M 16.2M
Others 1.18M 513K 1.30M 2.99M
US 23.1M 10.2M 36.3M 69.6M

Trusted by leading B2B brands worldwide

● Highlights

Why marketing leaders choose SBT.

Eleven capabilities. Three operational pillars. One accountable partner delivering AI-orchestrated demand — from data acquisition to on-time campaign delivery.

  • Ready-to-launch Datastream to feed any AI platform / tool / module
  • Intent Data Platforms in use, when required
  • Install-base Data platforms in use, when required
  • 10+ reliable B2B Data Resources for data search globally
  • Unlimited user journeys for audience engagement
  • In-house dedicated DATA specialists for manual data search
  • Tech-enabled centralized campaign delivery team for on-time deliveries
  • Email platform with multiple ESPs for 100% content delivery
  • Content-Downloads-only campaigns for better performance
  • API in use for content distribution (for clients)
  • MARTECH services
Highlights: Data Platforms, Campaign Delivery, and Specialized Services capabilities delivered by SBT Research
● Monthly Available Bandwidth

Delivery capacity per client, per month.

10,000+leads / month
Email / Content Syndication Campaigns
ABM & Non-ABM
1,000+leads / month
TM / BANT Campaigns
Fully verified
● Whitepaper's Overview

Industries & topics covered

Influencers / decision-makers use our central resource for educational content across the major technology topics they research for IT purchases and overall IT strategy.

Industry

Top 50 Trending Topics By Industry

  • Agentic AI enterprise adoption
  • Generative AI vendor discovery
  • AI-driven sales strategy
  • B2B buyer self-service experience
  • Account intelligence platforms
  • AI digital journey orchestration
  • B2B ecommerce marketplace expansion
  • Rep-free buying experience
  • Next-gen customer support
  • Lead enrichment innovation
  • B2B demand generation trends
  • Digital commerce transformation
  • Marketing technology stack evolution
  • IT infrastructure risk management
  • Enterprise AI growth strategy
  • B2B digital advertising performance
  • Midmarket AI adoption
  • AI in sales leadership
  • B2B buyer intelligence tools
  • Tech stack optimization
  • B2B event strategy trends
  • Fixed connectivity market growth
  • Digital economy emerging markets
  • Fintech B2B convergence
  • B2B information services growth
  • Payments modernization trends
  • B2B marketplace expansion
  • Customer buying behavior shifts
  • Revenue operations technology
  • B2B content decision support
  • High-tech customer experience
  • Digital investment momentum
  • Telecom B2B customer trends
  • B2B services review platforms
  • Enterprise demand generation
  • AI agent commerce automation
  • Predictive IT organization trends
  • B2B go-to-market signals
  • Emerging technology brand strategy
  • 2026 B2B marketing predictions
  • Healthcare ecommerce digitization
  • B2B private equity services focus
  • Cross-border digital investment
  • B2B ecommerce digital investment
  • Technology buyer research behavior
  • AI eclipse of traditional search
  • B2B commerce platform trends
  • Sales leader AI playbook
  • IT organizational transformation
  • 2030 B2B marketing reshaping
● Live — Information Technology · 50 topics · updated Jul 27

White Paper Distribution

White-paper distribution uses our marketing tools and technology platforms to reach key decision-makers and influencers looking to implement solutions. A successful white paper helps you:

3 pieces of content the average IT decision-maker consumes before speaking with a sales rep.
70% consume at least 4–5 pieces of content before they are ready to speak to sales.
● Registration Form Dropdowns

How we qualify every lead.

Every contact captured through SBT Research registration forms is normalised against the five canonical taxonomies below — guaranteeing clean, segment-ready data for every campaign.

01

Industry

41 options
  • Aerospace & Defense
  • Agriculture
  • Apparel
  • Associations
  • Automotive
  • Biotech
  • Biotechnology
  • Business Services
  • Communications
  • Construction
  • Consumer Goods & Services
  • Education
  • Energy & Utilities
  • Financial Services
  • Furniture
  • Government — Federal
  • Government — Local
  • Government — State
  • Hardware
  • Healthcare & Medical
  • Home & Garden
  • Hospitality & Travel
  • Insurance
  • Legal Services
  • Manufacturing
  • Media & Entertainment
  • Mining
  • Pharmaceuticals
  • Printing & Publishing
  • Real Estate
  • Recreation
  • Retail & Distribution
  • Social Services
  • Software & Technology
  • Telecommunications
  • Textiles
  • Transportation & Logistics
  • Unclassified
  • Utilities
  • Wholesale
  • Other
02

Job Function

15 options
  • Analyst
  • Architecture
  • Consultant
  • Database Administrator
  • Data Center
  • Executive Leadership (Non-IT)
  • Finance
  • Information Security
  • Infrastructure
  • IT / IS
  • Marketing
  • Network
  • Research
  • Sales
  • Other
03

Number of Employees

11 bands
  • 1 to 9
  • 11 to 49
  • 50 to 199
  • 200 to 499
  • 500 to 999
  • 1,000 to 4,999
  • 5,000 to 9,999
  • 10,000 to 24,999
  • 25,000 to 49,999
  • 50,000 to 99,999
  • 100,000+
04

Annual Revenue

6 bands
  • < $10M
  • $10M – $250M
  • $250M – $500M
  • $500M – $1B
  • $1B – $10B
  • > $10B
05

Role / Seniority

8 levels
  • C-Level / Chairman
  • Principal / President
  • Owner / Partner
  • EVP / SVP / VP
  • Director / Sr. Director
  • Manager / Sr. Manager
  • Developer
  • Other
● SBT Research · Proprietary Research

AI Agents Market Landscape.

SBT Research tracks the world's fastest-growing software category. Our analysts maintain a continuously-curated map of every operational AI agent platform — segmented into nine functional quadrants.

388+
Total AI Agents tracked
9 functional categories
Quarterly refresh cadence
Owned by SBT Research
FastAgencyEidolon AILangbaseCrewAIAgent ZeroPraisonAIAutoGenWordwareAgentOps AINexusGPTJulepBaseAI.devSmythOSLangflowCAMELMetaGPTSuperAGIFlowise AI + 78 more
Gemini Code AssistMicro AgentKushoAIAiderCursorBoltTuskSoftGenGitHub CopilotSourcegraph CodySupermavenDevin AIReactAgentContinueTabbyReplit AgentPR-AgentQodoAI + 34 more
SupercogComposioAgent EAomniTaskadeHyperWriteAgent QGleanDo Anything MachineMultiOnCal.AIJan AIFB Group AI ExtractorInbox ZeroTerriCognosysAI Agent.Appscrape.new + 20 more
CognigyLilac LabsPhonely AIGoodcall AICallFluent AIAI Phone AgentCustodio AIAgentforceCustAir AISalesAPE AIThoughtly AIEinstein Service AgentVinaiTeamXKapaAIHume AIBlandAI + 24 more
BabyAGIProject AstraCustomerFinderBotAutoGPTBillyBuzzMeziGPT-4oTeenage-AGIAlliceTaalkTwitterCopilotWhatsAppCopilotTarotRead AIJace.AIMitravacAlgentHumane AI PinTrelica + 13 more
SEObot AIMertioSuperagent11x.aiMission GreyListingBottDoozerAIAILeadAgent.comHumanAI HagglerEchoEvaAgentsLedMyestro AIHumansArtisanaiLEADSPaymanAI + 15 more
LangWatchDotVanna AIFinRobotTwitter Personality AgentBuildformAdalaAvanzalPhoenixWren AIMADSHelicone AITextQLNotusHexCapital CompanionTiloresDeventral + 10 more
qodeJARVISVisualAgents.aiUiPathQuestflow AIZyton AIBuildelInducedAIRespell AIDeepOpinionKay AIGumloopSFX EngineDeepFlows AILeverage AICloud Architect AgentTenantCircle
ShortGPTOpenCord AIMakeform AIStockimg.aiNeets.aiLMNTElevenLabsWriterSEO AI BotEdimakorpaper_to_podcastFace Swap AISketch Logo AIRemusicOttoChemCrowTavilyPerplexity + 28 more

Source: SBT Research — AI Agents Landscape, refreshed Q1 2026. Categorisation is proprietary. Logos & trademarks belong to their respective owners.

● Free Download · PDF · 6 MB

Get the full AI Agents Landscape & Media Kit 2026.

Includes all 388+ agents with logos, the full B2B Media Overview, audience demographics, partnership packages and rate cards. Delivered as a single 24-page PDF.

  • All 9 quadrants · categorised & clickable
  • Whitepaper distribution & engagement data
  • Owned-media inventory + ad slot specs
By submitting you agree to receive the PDF + occasional research updates. Unsubscribe anytime.
● Full Media Kit

Want the full 24-page SBT Research B2B Media Kit 2026?

Includes rate cards, audience demographics, format specifications, case studies and partnership packages.

Request the Full Media Kit → Talk to Sales
● Clients Success Path

Outcomes we're accountable for.

150%
Cost Control
200%
Revenue Growth
70%
Built Sales Pipeline
300%
Positive Impact
● Global Reach

Six continents. One demand engine.

SBT Research campaigns activate across 150+ countries with dedicated in-region delivery pods.

SBT Research global reach — 6 continentsNORTH AMERICASOUTH AMERICAEUROPEAFRICAASIAAUSTRALIA
North America
South America
Europe
Africa
Asia
Australia
● Ready to plan a campaign?
Talk to us about advertising slots, sponsored content, custom research or full-funnel programs across the SBT × MarTech Metrix network.
Contact media@sbtresearch.com

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